Flamingo’s editorial and creative vision is driven by a team of seasoned professionals, who know how to produce exceptional content. With international, national, and regional magazine and newspaper experience, Flamingo’s editors are passionate storytellers, rooted in the Sunshine State.


Jamie Rich - Founder, Publisher, Editor in Chief

As an editor and journalist, Jamie has covered travel and culture around the world. Her work has appeared in publications including Washington Post, Slate and the New York Times. She spent much of her professional life abroad and worked in newsrooms from The Moscow Times to The Times of London. She holds degrees from Florida State and Georgetown.

Holly Keeperman - Consulting Creative Director

An award-winning art director, Holly has more than 15 years of experience at national and upscale regional magazines, including Esquire and American Salon magazine. A graduate of The School of Visual Arts in New York, Holly creates striking editorial layouts, directs photo shoots, conceptualizes brand elements, and ensures design cohesiveness.

Ellen Patch - Digital Asset Manager, Photo Editor

Ellen has 20-plus years of digital design and photo editing experience in roles spanning from New York to London. At Flamingo, she curates digital assets, manages editorial work flow and designs creative and editorial layouts.

Annie Lee - Marketing & Promotions Specialist

Annie, a Jacksonville native and graduate of the University of Alabama, brings a fresh perspective from her experiences working in the office of Paul Ryan, Speaker of the United States House of Representatives as well as in marketing at Garden & Gun magazine.