Made in FLA: Denise Cronwall Activewear
Never sweat what to wear on the court or in the gym rocking chic styles from this Miami brand.
Between frequent tennis matches and fitness classes, Denise Cronwall was always on the hunt for stylish yet functional workout gear. Realizing that boutique options were few and far between, she decided to put her fashion design degree from Miami International University of Art & Design to work and, in 2012, created Denise Cronwall Activewear, a Miami-based design house that specializes in apparel for fitness, tennis and golf.
“The flattering fit, feminine styling and luxuriously soft materials are the features that differentiate the brand from others,” explains Cronwall, a Miami native who grew up playing tennis and doing gymnastics. “Plus, all of the collections are created with the Florida climate in mind.” Not only are the fabrics breathable, they also have SPF 40+ sun protection that will last throughout the garment’s lifetime, making the pieces ideal for outdoor activities. With colorful patterns and lots of layered sheer materials, Cronwall’s line offers Floridians fashion-forward staples that look great on the courts, the links and beyond. denisecronwall.com