by Maddy Zollo Rusbosin | June 12, 2017

Made in FLA: Preppy Pimp

A brightly patterned Miami menswear line puts a touch of prep in your step

Photography by Jessie Preza

Photography by Jessie Preza

Hoby Buppert always had an affinity for statement-making pants. Inspired by his father’s well-chosen Lilly Pulitzer wardrobe, Buppert followed suit in college and had a tailor creating bold, one-of-a-kind pants for him. It was only after a 16-year career in the beverage industry that Buppert decided to pursue fashion.

“I got to thinking that I could design my own print,” says Buppert, originally from Baltimore but now living in Miami. Soon Preppy Pimp, a men’s line with an emphasis on formal wear and swim, was born. Drawing inspiration from waves on South Beach and Cuban tiles around town, his textile patterns reflect Miami’s vibrancy. He also offers a custom collection for which he creates designs based off clients’ monograms. Recently, Buppert crafted pants for screenwriter Jaie Laplante to wear at the Miami Film Festival by transforming the festival’s poster artwork into a fashion print. “There are very few cities where you can have an apparel brand and make it all in one place, but Miami is one of those cities,” he says. “We print it, cut it, sew it and create everything, down to the shipping boxes in Dade County.”